Rihanna’s Net Worth Reportedly Dropped by $400 Million Due to Flat Sales and Business Setbacks

Robyn Rihanna Fenty, better known as Rihanna, is one of the most successful self-made businesswomen in the entertainment industry. In 2025, she has an estimated net worth of $1 billion primarily stemming from her entrepreneurial ventures, notably Fenty Beauty. While $1 billion is nothing to scoff at, it seems Rihanna’s net worth has decreased considerably since 2024. Here’s what to know about her $400 million reported loss.

Rihanna’s net worth has reportedly dropped by $400 million since 2024

Forbes officially dropped its list of “America’s Richest Self-Made Women,” and, of course, Rihanna made the list. Her journey to billionaire status is a masterclass in modern celebrity entrepreneurship. While she first gained global fame through her chart-topping music career, it’s her savvy business moves that built her $1.4 billion fortune.

In 2017, she launched Fenty Beauty in partnership with luxury giant LVMH, disrupting the cosmetics industry with an unprecedented 40-shade foundation range that championed inclusivity. The brand quickly became a cultural and commercial success, generating hundreds of millions in revenue annually. Rihanna then expanded her empire with Savage X Fenty, a lingerie line valued at around $3 million and known for its body-positive ethos and diverse representation. The brand has been valued in the billions, with Rihanna reportedly owning a significant stake.

Unfortunately, Rihanna’s net worth has reportedly dropped by $400 million since 2024. According to Vibe, the pop sensation experienced “setbacks” in her businesses. Fenty Beauty sales reportedly fell flat and dealt with a “challenging environment” after launching in China. Additionally, the Savage X Fenty CEO quit in August 2024 to pursue a leadership position at Victoria’s Secret.

According to Forbes, Rihanna had her highest net worth in 2022. She was worth a whopping $1.7 billion, which dropped to $1.4 billion the following year.

Fenty Beauty didn’t thrive when introduced to the Chinese cosmetic market

Rihanna likely had high hopes for Fenty Beauty’s China debut. Unfortunately, it wasn’t the success story she hoped for. Fenty Beauty’s expansion into the Chinese market faced several challenges that hindered its success.

According to the USC Annenberg, the brand’s cruelty-free stance, a significant selling point in the U.S., had less impact in China. In China, concerns about product ingredients and environmental factors are more prevalent than animal testing practices.

Additionally, the brand’s inclusive approach resonated with diverse audiences in Western markets. But China’s beauty standards and consumer preferences differ significantly. Chinese consumers tend to favor lighter skin tones, and the emphasis on a broad foundation shade range, which was a hallmark of Fenty Beauty’s appeal elsewhere, did not align with local expectations.

Fenty Beauty’s marketing strategies also posed challenges. The cosmetic line’s spokesperson in China, Eleanor Lee, did not resonate with the target audience. Lee was known to have more of a Korean style and didn’t have a huge fan base in the country.

Rihanna is making a music comeback in 2025

Rihanna might have a lower net worth in 2025 than 2024 — but her highly anticipated comeback to the music world may improve this. Nearly a decade after her last album, Anti, the global superstar has been in the studio for eight years, experimenting with various sounds and genres.

In a recent interview with Harper’s Bazaar, she revealed that she has “cracked the code” for her upcoming ninth studio album, often referred to as “R9,” and is “feeling really good about this.” Rihanna emphasized that the new album will not adhere to any specific genre, stating it won’t be “commercial or radio digestible,” but instead will reflect her current artistic phase. She also mentioned that she is “starting over” on the album, revisiting previous work with a fresh perspective to ensure it aligns with her growth and evolution.

Details about the album’s release date remain undisclosed. But Rihanna’s commitment to authenticity and artistic integrity has heightened anticipation among fans for what promises to be a groundbreaking project.

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