Zendaya Inspired the Latest Addition to Tom Holland’s BERO Lineup
Tom Holland seems to have everything he wants. The Spider-Man star turned 30 on June 1, and part of his celebration was the reveal of a new collection for his non-alcoholic beer brand. Tom Holland opened up about an upcoming BERO line and had fans swooning as soon as he revealed he developed the new flavors specifically with Zendaya in mind. Here is everything you need to know.
Tom Holland announces a new summer BERO collection inspired by Zendaya
Zendaya’s star power continues to rise as she nailed yet another season as Rue Bennett in Euphoria. Tom Holland’s acting career is equally successful. His pivot into the non-alcoholic beer sector is proving to be just as successful, too. Holland just revealed that BERO will drop a line of shandy-style beverages that skew toward fruitier flavors. Holland was inspired to craft the line because Zendaya doesn’t care for traditional beer.
In a chat with Forbes, Holland said, “Zendaya, bless her, has never been a drinker, so she’s never drank beer. She didn’t love the beers we have on sale.” He didn’t want to leave her out in the cold, so he went back to the drawing board to create a collection she’d love, too. Zendaya even served as a taste tester, with Holland revealing the grapefruit flavor is her favorite.
The family connections run deeper than just Zendaya. Holland said the shandy concept originally came from his mother, Nikki Holland, while the elderflower flavor pays homage to his grandmother, who always enjoyed it. Fans love that Holland always thinks about the ladies in his life.
Why did Tom Holland jump into the non-alcoholic beer business?
Tom Holland launched BERO in 2024 after he decided to go sober in 2022. Holland has praised the decision, saying that sobriety has positively impacted his life and career. The actor made the decision after he noticed drinking was having a negative impact on his professional life. In a chat with USA Today, he said, “Drinking was something that was ultimately really getting in the way of my professional life.”
Holland wanted to give up alcohol, but didn’t want to give up the taste of beer, so he began looking at non-alcoholic offerings. From there, the idea of crafting his own line grew. Eventually, Holland teamed up with beverage marketer John Herman to build the brand. Their original lineup featured three drinks: Kingston Golden Pils, Edge Hill Hazy IPA, and Noon Wheat.
The new line, which earlier testers claim tastes more like a hard seltzer than a beer, will be available on the BERO website on June 8. It will roll out nationwide at Target later in June. Availability at additional stores is expected later in the summer.
