Kim Kardashian’s Latest Beauty Trend Has Fans Comparing Her to Jeffree Star

Kim Kardashian West is going through a lot of changes in her life. The beauty mogul and reality star recently announced her split from her husband, Kanye West, and in the months since, she has been changing up her beauty look more than ever.

While some of her looks (including colorful bikinis and skimpy dresses) have earned rave reviews from fans, one new look that she shared on her social media prompted comparisons to a YouTube star and content creator who has a very specific, outrageous tie to the Kardashian family. 

Kim Kardashian West smiling
Kim Kardashian West | Dimitrios Kambouris/Getty Images

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Kim Kardashian shocked the world when, in the spring of 2021, she announced that she and Kanye West would be divorcing. The two have been together for nearly a decade, with West primarily responsible for Kardashian’s big beauty transformation in 2012.

Over the years, however, Kardashian has tried out many styles and beauty looks, even launching her own beauty company, KKW Beauty, as a way to help express her own creative urges. From neon wigs to intense, smoky eyes, there’s not much that Kardashian hasn’t tried.

She has also expressed an affinity for blonde hair, and she has rocked the look several times, whether with the help of a wig or by dying her own naturally dark hair. For the most part, fans have loved checking out her various beauty transformations on social media — however, one of her most recent looks definitely didn’t go over so well with her fan base. 

Kim Kardashian recently unveiled a shocking new beauty look

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On April 30, Kim Kardashian West took to Instagram to share her latest look — a blonde highlighted hairdo, complemented by bleached eyebrows and smoky eye makeup. The bleached brows really shocked fans, with many stating in the comments that they didn’t recognize the reality star.

Still, Kardashian made sure to let her fans know that the look wasn’t permanent, writing in the caption that the updated look was specifically done by her glam team for a “special shoot.” Her explanation didn’t stop many confused fans from comparing Kardashian to another high-profile social media influencer — Jeffree Star. 

Kim Kardashian’s new look has fans comparing her to beauty mogul Jeffree Star

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In the comment section of Kim Kardashian West’s post, many fans chimed in, stating that her look made her appear to be a double for Jeffree Star himself. “I thought this was Jeffree star at first but it’s Kim LMAOOO,” wrote one follower, according to Page Six, with another joking that “Kim K trying to distract us from Tristan Kardashian new cheating episode by serving us Jeffree Star’s lewk.”

One fan joked about the wild rumor that linked Kanye West to Jeffree Star in early 2021, writing “Kim wants to keep Kanye, so she’s turning into Jeffree star.” The rumor linking West and Star began when sources first started reporting on West and Kardashian’s divorce, with some online influencers taking to social media to claim that West had been “hooking up” with a famous beauty guru.

While Star wasn’t specifically named in these reports, many fans started to connect the dots, pointing to the fact that Star lived in the same exclusive Calabasas community as the Kardashian-West family, and that in recent weeks, both Star and West had been spending time in the state of Wyoming. Eventually, the news got to Star, with the beauty mogul admitting that “me and Kanye have never hung out, and this whole thing is really funny.”