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Millennials knew Abercrombie & Fitch well. The clothing store took the youths in the early 2000s by storm with its powerful marketing and influential styles, but the company has a deep, dark past. Now, the Netflix documentary White Hot: The Rise & Fall of Abercrombie & Fitch brings the story to the small screen. Here’s the White Hot release date and how to watch.

Netflix’s new documentary focuses on the trajectory of Abercrombie & Fitch

'White Hot: The Rise & Fall of Abercrombie & Fitch' Netflix poster of a man wearing the brand
‘White Hot: The Rise & Fall of Abercrombie & Fitch’ | Netflix

Abercrombie & Fitch was the coolest place to shop from the ’90s to the early 2000s. Now, White Hot: The Rise & Fall of Abercrombie & Fitch explores the company’s highs and lows.

“It was such a pop-culture phenomenon,” a voiceover in the trailer states. “It was the all-American look.”

“Abercrombie & Fitch said, we go after the cool kids,” another voiceover states. “If they didn’t look a certain way, they didn’t belong in our clothing. Are we exclusionary? Absolutely.”

Through the years, the company came under fire for discriminating practices they allegedly used during hiring. They were also sued for race and sex discrimination. In 2004, they settled a class-action lawsuit, The New York Times reports, but in 2015, the Supreme Court revived a discrimination lawsuit. The lawsuit in question had to do with the company not hiring a Muslim woman because of her headscarf.

‘White Hot: The Rise & Fall of Abercrombie & Fitch’ release date, time, and how to watch

With the story of Abercrombie & Fitch heading to Netflix, fans need to know when and at what time. So, when is the White Hot: The Rise & Fall of Abercrombie & Fitch release date?

According to Netflix, the documentary releases on April 19, 2022. As for the release time, Netflix typically allows users to begin streaming at 3 a.m. EST the day it releases. White Hot will likely be available on April 19, 2022, at 3 a.m. EST.

There’s bad news for hopeful viewers who don’t have Netflix. Because the documentary stands as a Netflix original, only Netflix hosts the content. The official Netflix logline for the film reads, “Abercrombie & Fitch conquered malls in the late ‘90s and early ‘00s with gorgeous models, pulsing dance beats, and a fierce scent. But while the brand was running white hot, its popular ‘all-American’ image began burning out as controversy came to light surrounding its exclusionary marketing and discriminatory hiring.”

Is Abercrombie & Fitch still in business in 2022?


‘White Hot: The Rise & Fall of Abercrombie & Fitch’: How the Troubled 2000s Clothing Company Stayed in Business

White Hot: The Rise & Fall of Abercrombie & Fitch releasing on April 19, 2022, many Netflix viewers will get hit with the nostalgia of the clothing company. But where do they stand today?

It appears they’re still plugging along. Business Insider reports the company went through a massive branding overhaul, and they now embrace inclusion and diversity rather than exclusion and whiteness. The company reportedly dropped to $10 per share by 2016. But in 2017, Fran Horowitz became CEO, and the company’s stock rose 271% from 2020 to 2021. It seems the brand overhaul worked.

Will Abercrombie & Fitch shoppers have a different opinion of the company after watching everything in White Hot? It remains to be seen.

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