‘Skams’ Instead of SKIMS? Kim Kardashian Torched Over Disappointing $148 Advent Calendar as Furious Customers Hit Back
Kim Kardashian’s holiday surprise for SKIMS customers did not sit well. Her advent calendar received massive backlash as buyers noted they received peanuts in exchange for a hefty price. The massive backlash reached SKIMS, which is now offering refunds to all buyers.
Advent calendars have become a popular holiday offering, with brands filling them with small gifts for customers to unwrap over several days. Some companies use the boxes to showcase products whose combined retail value exceeds the calendar’s price. SKIMS took a different approach with its $148 accessories calendar, which quickly drew criticism from customers who questioned its value.
According to Tyla, SKIMS described the product as “a dozen reasons to celebrate. Count down to the holidays with this SKIMS accessories advent calendar, featuring twelve days of fun surprises.” They further explained what customers will find in the 12 different boxes. “From hair accessories to keychains and more, unwrap a mix of playful items and everyday favorites. All packaged in a festive advent calendar box,” the statement read.
Customers found exactly what was written in the description: a bunch of hair clips, hair ties, bra straps, a keychain, and a few more small items. Many social media influencers shared their unfiltered reaction to the advent calendar. An Instagram user named Kayla Ryan shared an unboxing video and wrote, “This is THE worst advent calendar ever.”
Many were disappointed with Kardashian for picking out such items for the holiday box. According to Entertainment Weekly, the brand responded to the massive backlash. They noted that they were “aware of the feedback some customers have shared about the SKIMS Advent Calendar, and we’ve listened carefully.”
The representative further noted that the company understands that the calendar did not meet the expectations of their customers. Therefore, they have “personally contacted every customer who purchased the calendar.” Eventually, the clothing brand gave their customers two choices: either opt for a full refund or a SKIMS credit to buy other products.
The representative added that SKIMS wants every customer to be “truly happy” and that the feedback would help shape the brand’s future releases.
Ryan’s unboxing video drew further criticism from social media users, with some mocking the brand over the calendar’s contents. “They should change the name to Skams,” one commenter wrote. Another said, “This truly is the worst advent calendar I’ve seen dang,” while a third compared it unfavorably with a $2 Trader Joe’s chocolate calendar.
Many assumed that the total value of the products in the advent calendar was less than $10. One critic penned, “It’s legit like the pile of crap I just swept out from under my couch that my cat stole.” “I would be so pissed so after this video I go on skims page and they literally have a skims hair clip priced at $48 ridiculous,” wrote another.
The advent calendar soon went out of stock after its launch. Kardashian did not address the latest controversy herself. However, many believed that it was a marketing move pulled by the reality TV star. Whether it was a genuine mistake or the beauty mogul was aware of the products in the box has not been revealed yet.
