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Taylor Swift recently took steps to protect herself from AI deepfake celebrity scams. Celebrities’ likenesses are being used to promote products and services. An artificial intelligence detection platform shared how to identify when AI is being used to manipulate an advertisement. 

An AI detection platform shared how to spot celebrity scams

The rise in AI makes it easy for scammers to manipulate a celebrity’s image. 

“Now, anyone can spin up a version of an artist’s voice, have it say anything, attach it to anything, and distribute it at scale,” Intellectual property attorney Josh Gerben of Gerben IP told CBS News. “And the scary part? It doesn’t have to be an exact copy to cause damage.”

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The AI detection platform Copyleaks shared how to identify when ads are using AI to manipulate what a celebrity is saying. First, people should look out for any unnatural physical details, such as odd eye movements or unrealistic proportions. Audio mismatches like poor lip sync and a flat robotic tone can also indicate that a video is fake. Copyleaks noted that this can be the best way to identify an AI video.

People should also look at the background of a video. Flickering edges, warped backgrounds, and inconsistent lighting can be tells. An ad might use a filter to disguise this. People should also question whether or not the background location makes sense for the celebrity. 

People should also check other sources and question whether it makes sense for a celebrity to promote the product. Finally, detection platforms can help. These tools analyze metadata, run reverse image or video searches, and detect AI artifacts. 

As celebrity AI scams continue to rise, people can take steps to protect themselves.

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