Stars Who Earn More Than Taylor Swift and Zendaya for Instagram Posts
Taylor Swift is the biggest pop star on the planet, and Zendaya is the most bankable actor in America. However, the ladies are not the most successful Instagrammers. So who has the highest-earning accounts on Instagram?
To identify those accounts, the team at PlayersTime identified the top 20 most-followed profiles across 40 countries to evaluate their commercial value. This was done by using the midpoints of Social Cat’s projected ranges for revenues per sponsored post to map potential earnings across the accounts and determine potential estimates.
Here’s where Swift and Zendaya rank on the list and which stars rank above them.
The “Patient Zero” singer has over 280 million Instagram followers and an average of 4.5 million likes per post. But she is way down at No. 12 on the list, with an estimated earnings per post of about $4.52 million.
Zendaya ranks above Swift as the actress landed in the eighth spot on the list. Despite having fewer followers than her “Bad Blood” video co-star at just over 178 million, Zendaya generates more likes per post with 5.3 million. She can earn more too, with an estimated $5.27 million for each post.
Ranking ahead of Zendaya and Swift is Bad Bunny, who can pull in a whopping $10 million per Instagram post, earning him the No. 3 spot. Taking the No. 1 and No. 2 spots are soccer superstars, Cristiano Ronaldo and Lionel Messi. Ronaldo has the most followers with over 679 million followers, averaging 11 million likes, and generating a whopping $11.6 million per post.
Members of the K-pop group BTS had a strong showing as well with Jin ranking two spots ahead of Swift and fetching $4.73 million a post. Suga and V came ahead of Zendaya for the No. 7 and No. 5 spot, with Suga having the potential to pull in $6.31 million and V getting $8.06 million.
According to Silvana Vladimirova, data analyst for PlayersTime, “We are living in a boom era for influencer marketing, and South Korea’s music, TV, and film industries have become major forces in global pop culture. As K-pop and Korean cinema continue to attract audiences around the world, their biggest stars are likely to become even more attractive to international brands.
“Meanwhile, as more companies compete for the same high-profile names, there is a risk that campaigns start to blur together. When everyone is using famous faces to grab attention, the challenge is no longer just getting a big name on board, but giving people a reason to remember the brand behind it.”
