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CBS is offering a new way to see what’s going on inside the Big Brother house. 

Starting with season 28, the venerable reality series will debut its first-ever live feeds on YouTube. The 24/7 Big Brother live feeds launch on Paramount+ and Pluto TV on Friday, July 10 at 9 p.m. ET/6 p.m. PT. Feeds will also go live on YouTube at that time and be available for limited periods following each episode throughout the summer. Paramount+ and Pluto subscribers will continue to have exclusive 24/7 access to the live feeds. 

Host Julie Chen Moonves also revealed the Big Brother Season 28 cast on YouTube on July 7. 

CBS wants to lure more ‘Big Brother’ viewers to Paramount+

The addition of YouTube streaming is a clever way for CBS to lure viewers to its streaming service, Paramount+, as well as its free, ad-supported streaming option, Pluto TV. For loyal Big Brother fans, the addition of YouTube streaming won’t be much of a change. They’ll likely continue to watch on either Paramount+ or Pluto TV. (For season 27, live feed streaming on Paramount+ and Pluto TV was up 35% year-over-year, according to CBS.) But some people will likely stumble onto the live feed on YouTube. And when they discover they aren’t seeing the full picture, they could head straight to other streaming options.  

“YouTube becomes a marketing funnel that gives casual viewers a taste of the always-on experience,” noted Programming Insider. “By placing portions of its live feeds on the world’s largest video platform, CBS is betting that increased accessibility can translate into greater engagement—and potentially new streaming subscribers.”

Paramount+ had 79.6 million subscribers in the first quarter of 2026. The service added 700,000 new subscribers that quarter, slightly lower than its target of 1 million, Deadline reported. Meanwhile, Pluto TV is focused on adding content that appeals to the 18-34 audience. 

‘Big Brother’ Season 28 cast, revealed 

So, who will be starring in Big Brother’s live feeds this summer? Let’s meet the 14 people who will be entering the time trip-themed house. 

  • Ashley Trail, a 24-year-old bartender who currently lives in Chicago
  • Barrett Pfeiffer, a 27-year-old Jumbotron engineer from Austin, Texas
  • Chuk Anyanwu, a 27-year-old supply chain analyst from Dallas
  • Drew Campbell, a 22-year-old surgical dental assistant from Temecula, California
  • Haley Thogmartin, a 29-year-old telemedicine executive from Wildwood, Missouri
  • Jason De Puy, a 35-year-old drag queen and RuPaul’s Drag Race alum from West Hollywood, California, who is better known by his stage name, Salina EsTitties
  • Kamuela “Kamu” Kirk, a 32-year-old MMA fighter from Phoenix
  • LaTrice Verrett, a 57-year-old boutique salesperson from Maplewood, New Jersey
  • Lyric Medeiros, a 25-year-old attorney from Honolulu who is the daughter Glenn Medeiros, who had a hit in 1987 with “Nothing’s Gonna Change My Love For You” 
  • Mallory Aurichio, a 24-year-old rocket scientist from the Township of Washington, New Jersey
  • Melody Morris, a 24-year-old corporate game show host who lives in Maricopa, Arizona
  • Rome Seymour, a 28-year-old pickleball coach from Delray Beach, Florida 
  • Taylor Brown, a 27-year-old elementary school counselor from Deerfield Beach, Florida
  • Yash Patel, a 24-year-old financial analyst from Monroe Township, New Jersey

Additional surprise Houseguests will be revealed on air.

Big Brother Season 28 premieres Thursday, July 9 at 8 p.m. ET/PT on CBS and streaming on Paramount+. 

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