From Taylor to Nikola: Here Are the Luckiest Baby Names
Days after Taylor Swift released The Life of a Showgirl: The Encore, featuring four new bonus songs to her 2025 album, she made history at the 2026 MTV VMAs, becoming the most-awarded artist with a total of 32 Moon Person trophies to her name.
Just over the last few years, Swift had her record-breaking The Eras Tour, a successful concert film, chart-topping singles and albums, regained ownership of her master recordings, took home nearly every award she was nominated for, fell in love, got engaged, and married NFL star Travis Kelce.
Given all her success and the fact that she seems to be living her best life, it’s no surprise that the name Taylor tops the luckiest baby name for girls in America. The study from McLuck comes as U.S, Google searches for “how to choose a baby name” jumped 300% in Septmber.
The name Emma comes second and is shared by two-time Oscar winner Emma Stone and tennis star Emma Raducanu. Frances comes in at No. 3, while Aryna, Naomi, Chloé, Jane, Jessica, Jessie, and Michelle round out the Top 10.
Nikola is the luckiest boy’s name, thanks to three-time NBA MVP Nikola Jokić. Carlos, which is related to tennis star Carlos Alcaraz who has won the U.S. Open twice, is the second luckiest boy name. Jeff completes the top three. Jeff Bezos topped the Forbes richest person list four times, more wins than any other boy’s name in the study. Rounding out the top 10 are Novak, Rafael, Aaron, Giannis, Lamar, Patrick, and Shai.
As for Swift, another survey done by SeatPick looked at which states Google the name “Taylor Swift” the most. To keep it fair, searches are measured per 100,000 residents, so big states don’t win just by being big, and each state is compared with the national average of 1,976 searches per 100,000.
“Virginia is the most Swifty state, at 5,592 searches per 100,000 residents,” the study noted. “That is 183% above the national average, or almost three times the average. New Jersey with 5,214 and Delaware with 4,674 make up the top three, followed by Rhode Island, North Carolina, Montana, Ohio, Illinois, Pennsylvania, and Maine. All top 10 states are at least 78% above the national average.”
And if you’re wondering which state Googles the pop star the least of all 50, that is Georgia.
Gilad Zilberman, co-founder of SeatPick, says: “Taylor Swift doesn’t just sell records, she moves search behavior and a 5,000% jump in a week for the Encore shows how quickly fans respond when she drops something new. Her strongest search markets are the Mid-Atlantic and the Northeast, plus a few surprises like Montana. For fans in those states demand for anything Taylor-related tends to build quickly.”
