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Week 1 of the Coachella Valley Music & Arts Festival is officially over, and fans can’t get enough of the influencers and celebrities who shared their luxury experience on social media. While everyday fans spent their nights in the campgrounds, some famous folks shelled out top dollar for passes, travel, and Airbnbs. Here’s how much OnlyFans content creator Sophie Rain paid to attend the festival.

OnlyFans creator Sophie Rain broke down her Coachella costs

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For influencers, attending Coachella often comes with significantly higher and more strategic costs than for the average festivalgoer. A typical attendee might spend anywhere from roughly $2,500 to $7,000 on passes, travel, lodging, and daily expenses. However, influencers frequently scale that up with luxury accommodations, private transportation, stylists, and curated content production. High-end Airbnb rentals can run into the tens of thousands for the weekend. Flights may include private jets. And group trips with assistants or collaborators can push total costs into six figures.

OnlyFans creator Sophie Rain took to TikTok to share her personal Coachella costs. She explained how she’s not a “brand-friendly influencer,” meaning she has to pay her own way for the trip. Ultimately, she bought 12 artist passes for herself and other influencers in the Bop House and a table at the main stage for $67,980. For her private jet, she paid $37,498 round-trip.

Rain said that she originally had an Airbnb booked in advance for $29,000, but they canceled before the event. She had to book another Airbnb for $83,375.

Finally, Rain booked a stylist to look her best at Coachella. She spent $25,000 on the clothing.

Overall, Rain spent $193,845.86 for three days at the music festival.

Sophie Rain gave a house tour of the $83,000 Airbnb she booked

In addition to totaling her Coachella costs, OnlyFans influencer Sophie Rain gave fans a tour via TikTok of the $83,000 Airbnb she booked for three nights.

She opened the door to the vast living area with an open floor plan connected to the kitchen. Rain noted that the mess was from her and her friends’ partying all weekend. A glass door then opened to the outdoor pool that featured dual slides. The backyard came complete with an outdoor theater, mini golf course, volleyball court, and pickleball court.

One of the huge bedrooms featured wood bunk beds, and Rain showcased where her friends stayed. She then showed off the master bedroom with a massive bathroom and a walk-in closet attached. The home contained several additional large bedrooms as well as an arcade room with a miniature bowling alley.

Some influencers can make money by appearing at Coachella

At Coachella, influencers aren’t just spending. They’re often operating within a full-on monetization cycle built around visibility and content output. Brands treat the festival as a concentrated marketing moment, and they will pay creators for everything from Instagram posts and TikToks to event appearances and behind-the-scenes content.

Mid-tier influencers can typically earn a few thousand dollars for a small package of posts. And larger creators can secure $25,000–$100,000+ deals. These partnerships often include strict content requirements, like multiple outfit posts and attendance at sponsored parties hosted by fashion and beauty labels.

Beyond flat fees, many influencers also benefit from fully comped experiences. Brands frequently cover flights, luxury Airbnbs, transportation, festival passes, and even glam teams, meaning creators can attend with little to no out-of-pocket cost while still earning income. Some influencers stack multiple deals across the same weekend.

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