Soccer WAGs: Who Is the Most Influential and Stylish Partner at the 2026 World Cup?
With the 2026 FIFA World Cup in full swing, people all over the globe are becoming more familiar with not just many of the soccer players but also the athletes‘ wives and girlfriends. So which WAGs are garnering the most attention right now?
New data compiled by Classic Football Shirts has ranked the most stylish and influential partners of the men playing in the tournament, and topping the list is France’s Kylian Mbappé’s rumored girlfriend, Ester Expósito.
Expósito is one of Spain’s most recognizable actresses, who gained international fame for her role as antagonist Carla Rosón Caleruega in the Netflix drama Élite.
According to the data, “Expósito tops the ranking with over 24 million Instagram followers and 299K average monthly TikTok searches. Her search volume has grown +72% in the run-up to the World Cup. Ester has that European cool-girl aesthetic. She routinely attends Paris and Milan fashion weeks and sits front-row.
“She’s a global ambassador for the fashion brand Desigual, and has represented luxury houses such as Bulgari, Saint Laurent, and Dolce & Gabbana. When not wearing perfectly tailored, embroidered gowns on red carpets, her casual off-duty style involves effortless layering and matching sets.”
The woman coming in second on the list is the reigning queen of the modern WAGs, Cristiano Ronaldo’s fiancée, Georgina Rodriguez.
“With 72.2 million Instagram followers and 810,000 average monthly TikTok searches, no one on this list comes close to her stats. Her Netflix docu-series I Am Georgina trended in 32 countries and remains one of the platform’s most-watched lifestyle series. She owns a luxury real estate company and is set to debut a clothing brand later this year. Her search growth is down 17%, but that reflects the scale of her existing profile rather than any dip in relevance. She’s already the most searched WAG on the planet.”
Behind Rodriguez is Brazilian footballer Neymar’s partner, Bruna Biancardi. She boasts 15 million followers on Instagram, and has a Global TikTok Monthly SV of 200,000. Ranking fourth is the Argentine GOAT Lionel Messi’s wife, Antonela Roccuzzo. She has over 39 million followers on Instagram and more than 16,000 monthly TikTok searches.
Some WAGS to watch are Bukayo Saka’s fiancée, Tolami Benson; Eberechi Eze’s partner, Naima Corbin; Erling Haaland’s girlfriend, Isabel Haugseng Johansen; and Mateo Kovačić’s wife, Izabel Kovačić.
At No. 5, Johansen “leads the index on search growth at +119% year on year. She’s a Norwegian model and content creator with a chic minimalist Scandi aesthetic.”
Benson took the seventh spot. Her searches are up 83%. She’s been profiled by Vogue and is forecasted to earn up to $650K across the World Cup year if Saka performs well.
Kovačić occupies the 17th spot and brings the strongest independent fashion credentials of any WAG on the list. She is the founder of IZAKOVA, a contemporary womenswear label built around sustainability and craftsmanship.
And coming in at No. 18 is Corbin. Her Instagram is private with just 595 followers, yet her search growth sits at +3,100%, driven almost entirely by public curiosity following her Vogue-featured wedding in 2025. In the age of oversharing, the mystery is her brand.
