TikTok is a social media app used for sharing short-form video content created by its users. The app is actually an international version of Douyin, which was released in September 2016 in the Chinese market. In 2017, TikTok launched for iOS and Android in most areas outside of China. It wasn't until August 2018 when it merged with Musical.ly and became available globally. The social media app boasts more than 1 billion users today.
- Released: 2017
- Number of users: 1 billion
- Highest-earning TikTok star: Addison Rae, followed by Charli D'Amelio and Dixie D'Amelio.
- Trivia: TikTok is the third fastest growing brand of 2020, according to Morning Consult