The Cheat Sheet is the largest & most comprehensive modern man’s premium lifestyle site.
The Cheat Sheet is the ultimate, high-quality set of time-saving cheats/guides to everything modern men want, need, and ought to know, do, or buy so they can get the most out of life.
The Cheat Sheet is built for sophisticated modern men who inherently understand and leverage the power of the Information Age. They are curious and adventurous, and they depend on The Cheat Sheet to provide the freedom to remain active and maximize their experiences.
Cheat Sheeters are ambitious people who are in pursuit to do it all. They live by the philosophy "work hard, play hard." They have ambitions to be successful at their careers, hobbies, and relationships. For example, they have ambitions to win their fantasy football league and also travel to the best sites during their next vacation. They want to use their time wisely and efficiently to watch only the best shows and movies recommended for people like them.
They squeeze in a CrossFit workout to maximize their fitness, take advantage of personal finance tips, shop for only items that reflect their styles, impress loved ones with delicious foodie recipes, or even vote based on our well-researched cheat sheets.
Our audience wants succinct, definitive guides on information; meaning, clear takeaways on the most essential, personally relevant knowledge and advice that informs everyday decisions. They want to know specific things at specific times.
Our role is to improve their lives by providing them essential knowledge and advice when they want it.
Succinct. Essential. Fun. Mobile.
Our brand promise guarantees everyone a personally relevant Information Advantage in everything we produce. As a result, The Cheat Sheet’s team of journalists takes a lot of care to provide our audience with the most useful and interesting collection of personally relevant knowledge, advice, reviews, and guides without all the clutter.
The content we produce helps our audience gain indispensable knowledge that is applicable and advice that can be used. We go a step ahead of connecting the dots in a piece of information by telling our audience how the dots lead all the way to their lives. We leave the audience with takeaways that not only inform, but help make decisions.
We strive to deliver a minimum effective dose of information that is just the right amount needed to provide what our readers set out to learn. We know that like medicine, too little information is ineffective while too much leads to side-effects that can be worse than not knowing at all.
Damien Hoffman, CEO & Co-Chairman
Get to know our CEO &
Co-Chairman, Damien Hoffman
Damien Hoffman | CEO & Co-Chairman: After graduating early with honors from Duke University, Damien raised private equity with friends during the late Nineties to launch a successful start-up. He went on to work for boutique sports investment bank Inner Circle LLP, where he worked on the sale of the NBA franchise New Jersey Nets to Brooklyn real estate development firm Forest City Ratner Companies. Damien also graduated with honors from the University of Miami School of Law as a Dean’s Merit Scholar. He clerked at the Florida Supreme Court for the Honorable Justice Kenneth Bell and Central Staff. Damien appears on Yahoo! Finance, Fox Business Network, and has spoken at elite institutions such as Harvard and Duke.
Derek Hoffman, President & Co-Chairman
Get to know our President &
Co-Chairman, Derek Hoffman
Derek Hoffman | President & Co-Chairman: Derek is a regular contributor to CNNMoney. In 2012, Forbes named him #1 on their list of Top 10 Social Media Influencers on Wall Street. Derek has handled media investment and tactical strategy planning for Procter & Gamble and Gillette’s national asset portfolio. He has also worked in private wealth management for Morgan Stanley. Derek graduated early from the University of Michigan’s world-class economics department.
Sarah Martin, CFO
Get to know our CFO,
Sarah Martin | CFO: After graduating in accounting from Emory University in Atlanta Georgia and receiving her CPA license, Sarah worked at Ernst and Young where she had the pleasure of learning and helping small Angel and VC backed companies grow and prosper all the way to several IPO's. She then took to her own entrepreneurial heart and became the CFO of a small diagnostic healthcare laboratory where she provided strategic financial leadership helping the company to quadruple revenue, increase profitability and complete several acquisitions resulting in a significant increase in shareholder value and successful sale transaction. Ultimately, the entrepreneur in Sarah was drawn to The Cheat Sheet, where she oversees all financial aspects of the company.
Tracy Sigler, COO
Get to know our COO,
Tracy Sigler | COO: Tracy is a veteran of several start-ups including the popular financial media company The Motley Fool, where he worked for eight years in a variety of roles. As Vice President of Web Operations, he and his team were responsible for the performance and profitability of Fool.com.
Newsroom AdminI manage admin and support, and I'm so dedicated to my job that I think we should have a presence on Mars, too. (There is actual water flowing now!)
Sports WriterI enjoy the finer things in life, such as power naps and Netflix binges. When I'm not writing about sports, I'm dreaming about pizza.
Entertainment Senior EditorI'm an amateur gardener who likes to waste his time tending a small vegetable garden that is regularly harvested by the local deer population.
HR CoordinatorI thrive on making strong connections with people of all backgrounds, baking vegan cookies and exploring the mountains in CO!
Money & Career Senior WriterWhen I'm not thinking about finance strategy, you can find me wake surfing or paddleboarding at the lake!
Social Media BuyerI'm a media buyer who enjoys cooking vegan food, hiking every week, and photography.
Web DeveloperI enjoy the complex puzzles of programming, the challenge of video games, and the worldly experience of other cultures.
Gear & Style WriterIf I'm not reading or writing about the latest in tech, you can find me exploring small Southern towns or watering my jungle of houseplants.
Accounting ManagerAfter a day of counting beans and looking for the missing penny, you can find me on my Harley searching for the perfect winding road.
VP of HRWhen I'm not optimizing our awesome company culture, I'm creating one at home with my two little girls!
Entertainment WriterA dinosaur enthusiast, movie buff, and EDM fanatic, I'm a lover of obscure pop culture in all its forms.
Public Relations ManagerI'm a research addict who is allergic to cold weather, loves photography, and believes the best experiments involve baking.
Assistant EditorI'm a writer and editor interested in personal finance, health care, and healthy living.
VP of DataI enjoy working with numbers but outside of work I avoid them as much as possible; you'll never see me counting calories or balancing the checkbook.
Money & Career WriterWhen I'm not writing, I enjoy cooking, yoga, and reading. I also collect vinyl records and am eagerly awaiting the Twin Peaks reboot.
Quantative AnalystWhen I'm not coding, exercising, or surfing the web, you can find me at my local Starbucks or cinema.
Weekend Newsroom ManagerI am The Cheat Sheet's lively and joyful Weekend Newsroom Manager. My work and my girlfriend are my two biggest passions.
Assistant EditorWhether I'm editing content for The Cheat Sheet, hiking the Rocky Mountains, or making the perfect G&T, I pay attention to the details.
Sports WriterIf I'm not relentlessly researching and writing, I'm probably watching hockey and baking homemade dog treats.
Newsroom AdminI am the whole complex package. I am an industrious, diligent, and compassionate team player. My hobbies are hiking and eating: I am the only person who can climb K2 in shorts and eat like a buffalo.
Technology Senior EditorI'm a technophile. From gadgets to gaming and chassis to core components, consumer tech always engages me. Read on to get your geek on.
Autos Senior EditorMy passions are cars and craft beer. I've been warned not to combine the two.
SEO ManagerSurf. Skate. Sail. Music. Grill. SEO. Travel. Friends. Family. Not in order.
Money & Career Senior EditorI'm passionate about all things related to money. When I'm not writing, I'm quoting lines from Seinfeld and yada yada yada.
Newsroom AdminMy daily routine: Get up, be awesome, and go back to bed. Please take me as I am, or watch me as I go.
Assistant EditorI'm a writer and editor who's nerdy about words, a sucker for Sour Patch Watermelon candy, and a recent California transplant.
Money, Career & Health WriterWhen I'm not writing about personal finance or lifestyle, I'm thinking about where I'm going to get my next cup of coffee.
Ad Operations AnalystI'm a math nerd, I live to eat and I try to go to the museum as often as possible.
Front-End EngineerWhen I'm AFK (Away From Keyboard), I resume the role of Master Yoda to my two little Jedi Knights.
Assistant EditorTraveling and food are my passions. I love meeting people and trying new cuisine!
Headline CopywriterI am a data junky who loves arts and crafts, video games, and '90s music and pop culture.
Gaming WriterAfter a long day of sipping coffee and writing about video games, you can usually find me cooking, jogging, or relaxing with the family.
Sports Senior EditorBeyond loving real sports, I speak fluent ski bum and know that the best music venues in the whole world exist exclusively in art galleries.
Entertainment WriterI'm an entertainment news junkie who can usually be found drinking coffee and hanging with my dog, Lola.
Associate Editor of Training & DevelopmentI like to find what's broken and fix it, including (but not limited to) typos, furniture, and beer menus.
Autos WriterI love cars, art, music, and baseball. Other than that, I'm an incredibly boring person.
VP of TechnologyI love working with technology and people. When I'm not at the computer, you may find me hula hooping!
Culture WriterAside from writing about all things food, nutrition, and fitness, I enjoy running and testing the bounds of what constitutes a pizza.
Autos WriterI live for beautifully designed beers, cars, and cigars.
Health & Fitness, Culture and Style Senior EditorWhen I'm not researching, writing, and editing all things related to health, food, and style, I'm usually reading, running, or baking.
In 2007-08, markets crashed for the second time in less than 10 years. The prevailing question of the day was, why are markets crashing again?
Derek and I immediately had an insight that the problem originated with miscommunication from the financial media to mainstream investors. The largest financial media organizations primarily speak to financial services professionals who are generally experts in financial jargon. However, the largest shareholder class in the United States is mainstream investors with a 401(k) and handful of individual stocks. These mainstream investors know as much about financial jargon as financial services professionals know about high-level legal or medical jargon (meaning, nothing).
So, Derek and I immediately tested our hypothesis with the smartest expert we knew in the financial media space: Larry Kramer, founder of MarketWatch. Larry immediately confirmed our hypothesis as a real problem in the financial media space and encouraged us to focus on creating a financial media company for mainstream investors.
We quickly set up a website and began writing articles about the then current financial crisis using language mainstream investors could understand. We were fortunate to quickly establish product-market fit based on the extraordinary demand for such a product at the time.
After establishing traction and a nice level of initial readership, we went to Yahoo Finance to propose they distribute our content given our differentiated take on communicating financial media and the fact they had a large audience of mainstream investors who were unable to make use of intermediate and advanced level financial media. Our pitch was a success and this large-scale distribution partnership became a strong catalyst for expanding our reach and growing the company.
After two years of very successful growth in the financial media vertical, we decided to test our grand hypothesis that the Cheat Sheet brand could be extended to all the major media verticals. We initiated a beta test where we offered our talented writing team the opportunity to create a very small amount of test posts in areas they were passionate about yet unrelated to their core writing focus of business and personal finance.
Again, fortune was on our side when we experienced excellent responses to Cheat Sheet content for Sports, Entertainment, Life, Technology, and Autos. Consequently, we spent the next year restructuring our editorial division into separate teams for each major vertical.
After two years as a 360-degree media publication we wanted to continue optimizing based on our data and user feedback. We deep dove into the metrics and the next stage of our evolution was obvious: our audience was largely male and the most successful verticals were male-centric.
We had become an incredibly successful premium men’s lifestyle site, so the next step was to own it via our brand and editorial point of view.
After redesigning the site and optimizing our content offering as a premium men’s lifestyle site for modern men, we quickly found ourselves as the largest and most comprehensive premium men’s lifestyle site in the United States. With a formidable lead in this strong position, we have since continued our mission to become the ultimate destination for everything modern men want, need, and ought to know, do or buy so they can get the most out of life.
The Cheat Sheet was named the #1 Social Media Influencer on Wall Street according to Forbes, a finalist for the Forbes List of America’s Most Promising Companies in 2011, as well as a top financial outlet according to the Wall Street Journal.