The Cheat Sheet, a Quantcast Top 125 Website, is one of the largest media companies in the U.S. with over 14MM Unique Vistors and 100MM Page Views.
Our mission is to provide succinct, value-added analyses for busy news consumers in a mobile world.
The Cheat Sheet is a living intelligence with a mission to perpetually collect, curate, synthesize, interpret, and articulate essential knowledge and advice while making it personally relevant and useful.
Cheat Sheeters are ambitious people who are in pursuit to do it all. They live by the philosophy "work hard, play hard." They have ambitions to be successful at their careers, hobbies, and relationships. For example, they have ambitions to win their fantasy football league and also travel to the best sites during their next vacation. They want to use their time wisely and efficiently to watch only the best shows and movies recommended for people like them.
They squeeze in a CrossFit workout to maximize their fitness, take advantage of personal finance tips, shop for only items that reflect their styles, impress loved ones with delicious foodie recipes, or even vote based on our well-researched cheat sheets.
Our audience wants succinct, definitive guides on information; meaning, clear takeaways on the most essential, personally relevant knowledge and advice that informs everyday decisions. They want to know specific things at specific times.
Our role is to improve their lives by providing them essential knowledge and advice when they want it.
Succinct. Essential. Fun. Mobile.
Our brand promise guarantees everyone a personally relevant Information Advantage in everything we produce. As a result, The Cheat Sheet’s team of journalists takes a lot of care to provide our audience with the most useful and interesting collection of personally relevant knowledge, advice, reviews, and guides without all the clutter.
The content we produce helps our audience gain indispensable knowledge that is applicable and advice that can be used. We go a step ahead of connecting the dots in a piece of information by telling our audience how the dots lead all the way to their lives. We leave the audience with takeaways that not only inform, but help make decisions.
We strive to deliver a minimum effective dose of information that is just the right amount needed to provide what our readers set out to learn. We know that like medicine, too little information is ineffective while too much leads to side-effects that can be worse than not knowing at all.
Damien Hoffman, Founder & CEO
Get to know our CEO, Damien Hoffman
Damien Hoffman | Founder & CEO: After graduating early with honors from Duke University, Damien raised private equity with friends during the late Nineties to launch a successful start-up. He went on to work for boutique sports investment bank Inner Circle LLP, where he worked on the sale of the NBA franchise New Jersey Nets to Brooklyn real estate development firm Forest City Ratner Companies. Damien also graduated with honors from the University of Miami School of Law as a Dean’s Merit Scholar. He clerked at the Florida Supreme Court for the Honorable Justice Kenneth Bell and Central Staff. Damien appears on Yahoo! Finance, Fox Business Network, and has spoken at elite institutions such as Harvard and Duke.
Derek Hoffman, Founder & President
Get to know our President, Derek Hoffman
Derek Hoffman | Founder & President: Derek is a regular contributor to CNNMoney. In 2012, Forbes named him #1 on their list of Top 10 Social Media Influencers on Wall Street. Derek has handled media investment and tactical strategy planning for Procter & Gamble and Gillette’s national asset portfolio. He has also worked in private wealth management for Morgan Stanley. Derek graduated early from the University of Michigan’s world-class economics department.
Tracy Sigler, COO
Get to know our COO, Tracy Sigler
Tracy Sigler | COO: Tracy is a veteran of several start-ups including the popular financial media company The Motley Fool, where he worked for eight years in a variety of roles. As Vice President of Web Operations, he and his team were responsible for the performance and profitability of Fool.com.
The Cheat Sheet was named the #1 Social Media Influencer on Wall Street according to Forbes, a finalist for the Forbes List of America’s Most Promising Companies in 2011, as well as a top financial outlet according to the Wall Street Journal.