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Clavicular, born Braden Peters, is a fast-rising and deeply controversial influencer who emerged in the mid-2020s through livestreaming platforms. He’s known for promoting “looksmaxxing,” a subculture focused on maximizing physical attractiveness. Clavicular has built a massive following by sharing extreme self-improvement methods and viral streams. By 2026, the 20-year-old had become one of the most recognizable figures tied to the movement, reportedly earning six figures monthly from streaming. So, how much does he make? Here’s what he said about his income and how he spends his money.

How much money does online streamer Clavicular make per month?

Clavicular is best known for turning “looksmaxxing” content into a viral business model. And online platforms, like TikTok and Kick, have fueled his rise. Here, he posts everything from appearance-focused routines to unpredictable public stunts that spark debate and drive shares.

Financially, he monetizes that attention through multiple streams. Clavicular has subscriber revenue and donations from live broadcasts, ad revenue from high-view videos, and direct fan support via paid chats and memberships. He’s also tapped into merch drops and affiliate-style promotions tied to grooming and lifestyle products that align with his brand.

So, how much money does Clavicular make? While on The Iced Coffee Hour podcast, he revealed that he made between $80,000 and $200,000 every month. That’s an annual salary between $960,000 and $2.4 million. He explained that this money comes from the Kick Creator Incentive Program that pays creators on the streaming platform, as well as donations.

As for his expenses, Clavicular said he reinvests the money into tech. “I don’t pay any rent,” he said. “I don’t have a car payment. Basically, my expenses would just be food and anything that’s content related. I’ll usually have to pay for security or different accommodations for doing viral IRL streams, things of that nature.”

At the time, Clavicular noted that he wasn’t investing any of the money he made. “We’re just gonna wait another six months before the 401 (k) investing starts,” he continued.

Clavicular said he pays his security $660,000 per month

While speaking on The Iced Coffee Hour podcast, Clavicular claimed that he didn’t take home much of the money he made. He alluded to reinvesting most of that money back into his business. And part of his everyday life is having security.

In a Kick clip shared to Instagram, the live streamer is seen speaking to his security team after they refused to allow him to swim. “I know you’re trying to protect me, but my payroll per month is $660,000, is what I pay everyone,” Clav told his team.

In another clip shared to Instagram, Clavicular is seen telling his followers that he’s “not rich” despite his income. “I am not rich; I am not rich,” he reiterated. “That’s a huge misconception that people make — massive misconception, that I have a lot of money. It’s really not true.”

The influencer spoke out following a suspected overdose

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According to The Hollywood Reporter, Clavicular was taken to the hospital on Tuesday, April 14, following a suspected overdose. A livestream that took place before the hospitalization showed him slurring his words while livestreaming at a mall with two others on Kick.

“Just got home, that was brutal,” Clav posted to X. “All of the substances are just a cope trying to feel neurotypical while being in public, but obviously that isn’t a real solution. The worst part of tonight was my face descending from the life support mask.”

Influencer Androgenic, who was with Clavicular during the incident, also posted to X. “I hadn’t seen him in this state before and he went from speaking to being fairly unresponsive in mere seconds,” he wrote. “Within a minute we all realized the situation, turned the stream off, picked him up and rushed him to the hospital.”

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